"Let's face it, when it comes to fall entryway styling, finding the perfect doormat that's both beautiful and functional can be a challenge. I don't know about you but I'm so over the standard coir doormats since they tend to shed. Flat weave mats are so pretty but get dirty quickly, and don't hold up to the elements. Waterhog mats are amazingly functional but at the cost of being a bit ugly and industrial looking. Insert The Rope Co - a coastal Maine based company all about making beautiful, durable doormats that stand the test of time."